Brand Marketing & Emotional Connection

I love Google doodles, you know, those funky logos they use on special occasions?  My favorites so far have been a Japanese sand box and an animated Pacman game with moving lights. 


Half of the time I'll have no idea what they're about,  but every now and then an image will resonate with my life, my heart chakra opens, and the energetic bond with Google becomes a little bit stronger.

Energetic bonds, why should we care?


Funny thing is, these energetic bonds are the reason we feel a connection with friends, family, and even Harry Potter novels or search engines with doodles on their website.

Like attracts like, so when we see ourselves mirrored in someone else we let our guard down and open up. On a psychic level your chakras will open and if you're clairsentient you'll also feel a slight pull.

This bond is created naturally when we hit it off with someone new, even if its just a chance encounter.  If this "mirror" is someone we keep interacting with, the bond will get stronger until we become emotionally invested in the relationship.

So how does this relate to marketing ?

The crazy thing is that we can actually create psychic bonds to our favorite brands, just think of your favorite rock band, the iPod, or even Pirates of the Caribbean. Every interaction is an opportunity to resonate with consumers, nudge open those heart chakras, and strengthen the emotional connection.

It will be fun to see how digital marketing accelerates the process, to begin with the internet is a lot more interactive than traditional media. The dialogue keeps the psychic bond open and also parralels automatic writing, a technique frequently used by psychic mediums during psychic readings.



This type of channeling involves writing without giving any thought to the words, so that your subconscious speaks. I've heard advocates for writing by hand, but its tough to get it all down without fudging the details.

Now think of anyone who's spend a decent amount of time chatting online or replying to Twitter feeds. They'll type almost as fast as they think, bypassing their logical thought filters and creating a direct link between the brand personality & their Higher Self.